ADER ERROR × JACKET

ADER ERROR is a unisex fashion brand from the Republic of Korea that was established in Seoul in 2014. The brand name "ADER" means "All Day Errands" and aims to suggest styles for everyday life. The 24AW collection is based on the concept of "Micro to Macro" and explores the relationship between the smallest details and the larger results they bring.

The collection focuses on a minimal design aesthetic characterized by sleek silhouettes and a limited color palette, with tailoring combining straight lines and curves. The use of diverse materials also contributes to the collection's overall narrative, with a variety of textures and finishes. The introduction of the new Tetralight logo symbolizes the brand's embrace of imperfection and diversity, and the expansion of options for women has broadened its target audience.